Setting the scene for men’s fashion week, Graduate Fashion Week (GFW) 2019 was first to take the stage at the Truman Brewery. Fittingly situated in London’s creative hub of Shoreditch, GFW showcases UK graduate collections, celebrating the talent of tomorrow. Now in its 28th year, the industry-leading initiative boasts an impressive list of patrons including Christopher Bailey, Victoria Beckham, Nick Knight, Diane Von Furstenburg, Nadja Swarovski and Dame Vivienne Westwood.
Andrew Ibi, programme leader of fashion design and communication at Liverpool John Moores University tells ORDRE, “In terms of education, it’s joining all those dots together, it’s the design, communication, and the future – how do we see clothes in spaces, and not just physical but also digital spaces.”
“It's the design, communication, and the future – how do we see clothes in spaces, and not just physical but also digital spaces.”
According to Sue Chowles, Associate Professor in Fashion, Norwich University of the Arts, Graduate Fashion Week has a vital role to play in the segway between graduation and commerciality. “It’s a really great forum and one of the biggest graduate showcases in the world. Here, [the designers] can be really innovative and creative, and have their own stamp [on fashion].”
GFW eases young designers into the business side of fashion, which is just as important as the design process. Namal Lanka, head of fashion marketing at the University of East London, explains how this is ingrained into their curriculum structure: “All our different courses cross-collaborate, so that [all the students] get real preparation for industry-ready standards.”
The video sees ORDRE in conversation with Namal Lanka, Sue Chowles, and Andrew Ibi, who reveal how GFW helps launch the next generation of designers.