ORDRE Takes On Mercedes Benz Fashion Week Central Europe

A glimpse of Budapest SS’17 Fashion Week from ORDRE's Retail Director, October 13th-16th, 2016

Mercedes-Benz Hungary, Design Terminal and Société joined forces to bring the second edition of the Mercedes-Benz Fashion Week Central Europe to life in the city of Budapest (from October 13 to 16). Around 50 Central European leading designers and young artists showcased their latest collections in the beautiful neo-renaissance style venue of the Buda Castle Garden - Várkert Bazár - and in various pop up showrooms around the Pearl of Danube in the Heart of Europe.

The event offered talents from Hungary, The Czech Republic, Poland, Slovakia, Serbia and Croatia the opportunity to shine in front of a local and international fashion audience.

Near 2,000 visitors were invited to attend 24 runway shows over the weekend and the Hungarian scene wasn’t lacking in raw talent. Fresh and airy summer looks cheered up the audience. ORDRE selected four (Budapest born) designer brands fashion enthusiasts need to know about :

-Kata Szedgedi is one of the emerging young designers to observe.She graduated from KREA Contemporary Arts Institue Budapest in 2009 and won the top young fashion designer honour at the Fashion Awards Hungary the same year.

Powerful silhouettes illustrate her vision of the modern cosmopolitan woman. For SS’17, Kata was inspired by French architect Jean Nouvel and the evolution of streetstyle. Vibrant shades of royal blue and coral red were running through the sharp urban looks. Her work with washed denim was particularly noteworthy.

- Dalma Devenyi and Tibor Kiss, of ‘Je Suis Belle’ stirred the audience launching a cheery moment of the day with buoyant and whimsical looks. Playful and jaunty dresses bursted into the catwalk with a stream of prints and glitter - american flags, stars and animal prints all of a kind - with a special mention for the Llama, perhaps an allusion to the US election!

-AERON smoothed ruffled feathers with natural, comfortable yet feminine silhouettes. Eszter Aron’s brand founded in 2011 combines beautiful fabrics, fine craftsmanship and effortless elegance. Loved were the softness of the lines, the gracefulness of the checks and the slick overiszed coats.

-Nanushka likewise created functional and sensual designs. The summer collection was an invitation to travel using a natural palette contrasted with the brightness of red featured in solid bolts and fresh stripes. A signature piece for this journey was the light cotton jumpsuit in a delicate seasonal desert print. Convertible suede backpacks, straw bags and belt bags were complementing the ‘Travelogue’ collection.

The assembly continued to impress with ongoing Central European labels such as Anna Daubner, Odivi, The Four, Ana Ljubinkovic Tomcsanyi, Konsanszky, and Nubu…

The Mercedes-Benz Fashion Week Central Europe also introduced the Société Fashion Accelerator Program – a program for young talents in fashion design, supporting their attempts to develop their entrepreneurial skills, grow their businesses and expand abroad. The fledgling designers (INQ Concept, Jurekka, Zemart by Zema, AGNESKOVACS, just to list a few) were provided an occasion to meet international professionals at charming Eva’s Showroom (by majestic Liberty square area).

Art lovers had the chance to indulge as the fashion event took place on the opening of Art Market Budapest. This included a special fashion guided tour exploring the prolific contemporary art exhibition. A fashion meets art moment on the side!