ORDRE Weekly

This week's round-up looks at the benefits of location-based marketing; why many brands are still struggling with mobile retail; the rise of green age kicks and more

  • AN UNEXPECTED RETAIL MODEL: FASHION SHOWROOMS EVOLVING INTO STORES
  • HALF OF YOUNG SHOPPERS SWAYED BY LOCATION-BASED MARKETING
  • FASHION NEEDS AN OPEN-SOURCE SUSTAINABILITY SOLUTION
  • FASHION BRANDS HAVE A LONG WAY TO GO WHEN IT COMES TO MOBILE RETAIL
  • GREEN AGE KICKS: HOW ETHICAL TRAINERS WON THE FASHION SEAL OF APPROVAL
  • STELLA MCCARTNEY IS WEAVING A NEW WAY FORWARD
  • THE FASHION APP TRANSFORMING SOCIAL MOBILE COMMERCE IN CHINA
  • POSITIVE FORCES COLLIDE AT SHANGHAI FASHION WEEK
  • BREXIT POSES SERIOUS RISK TO UK FASHION INDUSTRY, SAYS NEW REPORT


AN UNEXPECTED RETAIL MODEL: FASHION SHOWROOMS EVOLVING INTO STORES

WGSN

"In the traditional fashion sense, a showroom used to be a place for press and stylists only, who booked by appointment to see the latest designs for the season, to write about them and use them in photoshoots. But for the Paper Mache Tiger they realised that their showroom was getting a lot of interest, and turning their showroom into a store would also help the foreign fashion brands that they represented who were suffering from not having other physical London store stockists." 

 

HALF OF YOUNG SHOPPERS SWAYED BY LOCATION-BASED MARKETING

Drapers

"Almost half of consumers (48%) aged 25-34 find location-based marketing appealing, according to new research. A survey by Hammerson has found that women and young customers are most receptive to new forms of marketing technology, including personalised promotions, virtual reality and virtual mirrors."

 

FASHION NEEDS AN OPEN-SOURCE SUSTAINABILITY SOLUTION

Business Of Fashion

"Fashion brands are treating sustainability with new seriousness, but only an open source approach will move the entire industry forward."

 

FASHION BRANDS HAVE A LONG WAY TO GO WHEN IT COMES TO MOBILE RETAIL

Fashionista

"A new study released by NewStore, a mobile retail platform, details all of the ways in which brands could utilize mobile capabilities to their direct benefit, but aren't. In today's challenging retail landscape, you would think that retailers would be exhausting every possible avenue to improve the customer experience drive sales, but whether it's a reluctance, a lack of awareness and education, or a lack of resources to dedicate to technology, many of them don't." 

 

GREEN AGE KICKS: HOW ETHICAL TRAINERS WON THE FASHION SEAL OF APPROVAL

The Guardian

"The problem with a lot of so-called “ethical” fashion brands is that, ultimately, they are producing more stuff we could all happily live without, thank you very much. And many of the brands who put sustainability first often overlook the fact that a product must be desirable, too. You have to want to wear it."

 

STELLA MCCARTNEY IS WEAVING A NEW WAY FORWARD

Fast Company

"The designer has always eschewed leather, fur, and feathers in her collections. Now she is going even further. Will luxury fashion follow?" 

 

THE FASHION APP TRANSFORMING SOCIAL MOBILE COMMERCE IN CHINA

Business Of Fashion

"A part of the Lane Crawford Joyce Group, MyMM is fusing mobile commerce and social media in a unique retail strategy that is set to make waves in the Chinese fashion market."

 

POSITIVE FORCES COLLIDE AT SHANGHAI FASHION WEEK

WWD

"The triumvirate of market size, talented young brands and growing fashion retail business infrastructure has combined in China's most international city."

 

BREXIT POSES SERIOUS RISK TO UK FASHION INDUSTRY, SAYS NEW REPORT

Business Of Fashion

"Restricting free movement will prevent access to top-tier talent and could slow overall UK economy, according to a study released by the Creative Industries Federation."