Given it’s AW’19, it’s no surprise that wool has been seen in all manner of staggering shapes and intricate iterations on the runways already this season. But no one spins a yarn quite like Pringle of Scotland. With a 200 year history of working with cashmere, luxurious wool is the core of the brand. In the words of womenswear design director, Fran Stringer, this collection is all about the simplification of the fabric - "letting it speak for itself."
“As design director of the brand, I feel like a brand custodian,” says Stringer, “so it’s really important for me to respect the brand heritage and reflect on that, and the challenging part is how to propel that into the modern day.” She explains that Pringle of Scotland achieves this through shape and cut, and she herself takes inspiration from today’s working woman. “We make ourselves relevant in today’s market by facilitating busy lifestyles and empowering women with timeless pieces that journey through life.”
Stringer, who started helming womenswear in 2016, sent luxurious knits imprinted with sportswear details down a glacier runway intercut with melting ice-sculptures: this is her take on enduring, classic staples for modern wardrobes. For this season’s long-awaited return to show schedule, the designer told ORDRE, “We are not overpowering with technical innovation but working with classic stitches and beautiful modern voluminous shapes and silhouettes that show off this luxurious fabrication.”
“It’s really important for me to respect the brand heritage and reflect on that, and the challenging part is how to propel that into the modern day”
The archive was again an impressive imaginative force for the brand and AW’19 had a touch of the simple and strong graphics teased from its sporting history. Though mostly associated with the golfing world, Pringle has an impressive list of connections with all sporting disciplines from tennis to skiwear: “We found great ski looks in the archive which inspired the collection and of course golfing references seen in tartan trousers and prints. The cuts of the jumpers were again inspired by skiwear we made in the 1960s.”
The storied luxury knitwear brand is not shy about talking about made in Scotland spun yarn and is now sharing this expertise with the likes of Palace, for whom they produced jumpers, and Symonds Pearmain: clearly good news for younger cashmere devotees - especially the ones who enjoyed seeing celebrity influencer Pixie Geldof on the runway. While the brand is eager to help designers who might not have this intricate and innovative know-how, Stringer is quite clear that this season is all about the simplification of process and fabrications. Scottish spun year. Made in Scotland. Refreshingly simple luxury for the modern woman.