Seoul Fashion Week SS'18: Designers to Watch

Discover our top picks from Asia's dominating fashion capital, featuring cutting edge designers such as Kye, Blindness, MÜNN, Low Classic and more

  • Blindness SS'18
  • 99%IS- SS'18
  • Kye SS'18
  • Munn SS'18
  • pushBUTTON SS'18
  • Low Classic SS'18


Stronger than ever, 2017 LVMH Prize shortlist designers Kyu Yong Shin and Ji Sun Park defy gender binary rules in fashion. Their second collection takes inspiration from 'The Danish Girl' by playing with interchangeable style elements of hyper masculinity and femininity – pearl embellished lace masks and soft transparent ruffle sleeves and dresses versus mesh, latex, studded leather and bondage elements. Coming from a very conservative and traditional Korean society, Blindness’ genderless style is now creating traction with buyers all over Europe.


Seoul-born designer Bajowoo launched 99%IS- during his second year studying fashion in Tokyo. His anti-establishment and contemporary punk ‘Make the Future Now’ collection showcased a selection of outerwear staples and tracksuit looks in iridescent silver nylon fabrics. Puckered effects with bungee cords and all over zippers add contemporary and futuristic accents.


A graduate of London’s Central Saint Martins, Kathleen Kye created her label KYE in 2011, which won her the 2017-2018 International Woolmark Prize Asia for womenswear. Her colourful and youthful streetwear collections appeal to a younger generation, with cheeky combinations of fabrics and textures. Highlights from her SS’18 collection include fur sweeping shoes, smileys disguised as cheetah print jackets, oversized down jackets and velvet jumpsuits and pants. 


Minjukim’s joyful and imaginative collections often take inspiration from drawings, paintings and fantastical figures. Her current collection is soft and elegant, using pastel and earthy tones and ruffles of organza layers and ribbon details on clothing and accessories. These feminine and gentle features are contrasted with large dramatic volumes and asymmetric cut pleats. 


Woolmark finalist Münn aims to de-familiarize us from classic tailored fashions by discovering new materials, patterns and silhouettes while always staying faithful to well made, high-quality craftsmanship. This latest collection sports outdoor-wear that could seamlessly go from nature to city, with parachute cords, draw strings and high-performance fabrics mixed with tailored pants, shorts and jackets.


pushBUTTON’s unconventional fashion history started in 2003, when successful K-Pop star Park Seunggun decided to drop out of the music industry and embrace the world of fashion by launching his brand. Much like K-Pop, the brand is youthful, quirky and fun — quickly becoming mainstream and highly wearable. This latest collection features strong monochromatic office-like looks with wide shoulder pads, fanny packs, bodysuits and flowing silk dresses reminiscent of the 80’s and 90’s.


Low Classic was founded by Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun - a trio with backgrounds in fashion design, editorial and buying. They place high emphasis on curating their brand image and online look-book portfolio. Low Classic’s modern, minimalist aesthetic makes them a standout in the Korean fashion scene, with their sleek long coats, soft silk dresses and monochromatic pieces.