With each season, Shanghai Fashion Week (SHFW) continues to gain international clout. Now home to a range of established domestic talents like Masha Ma and Uma Wang, the city is also a hotbed for exciting emerging designers — many of whom are educated overseas and return to showcase locally with the support of pioneering platforms like Labelhood.
As part of its ongoing partnership with Alibaba and TMall (China’s premier fashion e-commerce platform), ORDRE champions SHFW’s promising designers with 360° virtual reality content, making it possible for buyers globally to experience the shows as if sitting front row.
Watch the virtual reality runways below, and shop the wholesale collections on ORDRE.
Shanghai-based womenswear brand, Yingpei Studio, was founded in 2014 by Yin Ying. Reimagining a retro aesthetic with modern elements, ruffle embellishments and exaggerated silhouettes define her collections. For SS’19, feminine volumes, pleats and polka dots surface on elegant midi skirts and sleek tailored suit jackets.
Only recently graduating from Central Saint Martins’ class of '18, Wanbing Huang launched her namesake label in 2016 during Shanghai Fashion Week whilst still midway through her BA womenswear course. Often playing with texture and unconventional silhouettes, this season the collection was dominated by delicate layers and unexpected cutaways.
Milan and Shanghai-based label, Pronounce, was established by Yushan Li and Jun Zhou in 2015. The brand focuses on handcrafted design, exploring menswear through a contemporary lens. Balancing modernity and timelessness, this season’s lineup features fluid silk trousers, effortless menswear suits with bold side capes, colourful screen-printed tees and workwear shirts.
Launched in 2017 by designer Gong Li, 8ON8’s combination of traditional craftsmanship and modern tailoring has landed the brand support from renowned retailers like Lane Crawford. SS’19 blends elegant silk men’s suits and coats with sportswear elements like lycra leggings and bombers.
Wan Hung Chung founded his eponymous brand in 2014. The label’s elegant tailoring is rooted in Chung's formative years living between Hainan and London, resulting in garments that merge classical formal wear with sportswear.