This week, a parade of editors, stylists, and buyers pull out the sartorial stops in Paris, where Fashion Week is currently underway. All dressed in folk dresses paired with chunky dad sneakers there is no doubt that the prairie trend is in full swing. Following in the footsteps of recent industry success stories like Vampires Wife, with its glossy dark persona, and quirky line Batsheva, a lesser-known label is helping to establish its own original interpretation .
Sindiso Khumalo's British-meets–South African heritage is recognizable in the myriad prints emblazoned on silk day dresses. A textile designer before fashion designer, it is Khumalo's emphasis on handmade prints, embroidery and handwoven fabrics that give the namesake label a sharp point of difference. That, and her consideration of modern sustainability in everything she creates.
“ This season I was looking at Polish prints and infused them with my own South African heritage. The designs then became a fusion of 'Afro-folk' work ”
The Central Saint Martins graduate softly launched her label in 2014 and is now ready to commercialise the line. Currently stocked in the likes of Biffi Boutique, Helme Boutique and Raimondi Dress in Italy, the label has clear opportunity to expand riding the demand for day dressing.
Kirsten Lock, ORDRE fashion director, met with Sindiso Khumalo to take a closer look inside her collection in the below video.