Virtual Showrooms make their way to CIFF

Copenhagen International Fashion Fair (CIFF) continues to have innovation at the core of its fashion DNA as it constantly implements new strategies to connect exhibiting brands with retailers and important business partners around the world. This season CIFF has undertaken a showcase program with to introduce the first CIFF Virtual Showroom.

The CIFF online showrooms create a digital as well as a physical presence for CIFF so that brands participating can engage not only with retailers that are attending the event but also with others who's travel plans don’t allow them to be in Copenhagen. This season the first CIFF Virtual Showroom is hosted on featuring key looks from some of our most exciting CIFF brands. Virtual showrooms are progressively becoming part of the business of fashion and creates a virtual presence for wholesale collections for some of the worlds leading designers including Marc Jacobs, Michael Kors and Gucci.

The CIFF FW'20 Virtual Showroom is now live and features ORB360˚ images allowing buyers to interact with looks to view from every aspect and zoom in on detail. The brand edit includes SOS Black Snow, Holzweiler, Raaw by Trice Beauty and Britt Sisseck.

The collections will be still live on long after the fair closes and registered buyers of CIFF can access the CIFF Virtual Showroom via this link now

  • Holzweiler
  • RAAW
  • Britt Sisseck
    Britt Sisseck
  • SOSBlack