Main Image: Helmstedt [courtesy: Instagram]

Watch: Emerging Brand Helmstedt on Winning Retail

In conversation with ORDRE, Emilie Helmstedt discusses the luxury retailers buying her womenswear and a SS’20 collection inspired by nature.

Not many brands attract international buyers within a year of launching, but Emilie Helmstedt has with her eponymous label. Following a 2018 debut, tier one retailers Browns and Moda Operandi have just bought her vibrant SS’20 collection. The Copenhagen-born-and-based designer is gaining recognition for creating a dreamworld in her womenswear, furniture and homeware, with fairytale references throughout and clashing rainbow prints.

From luxurious, silk pyjama-come-evening wear - featuring textiles all hand painted by Helmstedt herself - to long boldly patterned dresses, it is easy to spot her unique designs. For SS’20, she tells ORDRE that a little bee is the key inspiration flowing throughout, because they, “fly all over the world, giving the flowers love and making them grow.”

The Helmstedt wholesale collection is currently open for wholesale orders on ORDRE.com

Below, ORDRE’s fashion director Kirsten Lock catches up with Helmstedt at the Paris SS’20 showroom>