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Watch: Osman’s World of Feminine Decadence

ORDRE talks to Osman Yousefzada following his SS’20 show, about designing shoes for the first time, his London concept store and merging sex with nonchalance.

Osman Yousefzada was brought up by a family of artisans, with a carpenter father and a tailor as a mother, so it was quite a natural progression to pursue fashion design. In 2008, he launched his eponymous label which has evolved to be a mix of award-winning craft, bold colour palettes and architectural, sculptural designs.

Alongside various collaborations with highstreet retailers and avant-garde artists, as well as opening his own multi-faceted concept store in Covent Garden, Yousefzada has since dressed the likes of Beyonce, Thandie Newton, Charlize Theron, Emma Watson and Taylor Swift - a list of clientele which embodies the energy and success of his luxury house. And Yousefzada’s SS’20 season had that trademark energy, infused with inspiration from “the African plains to a Parisian nightclub” as the designer says. But for the first time he has also designed shoes to more personally accessorise his womenswear, which are now available at Matches Fashion.

Below, ORDRE’s Fashion Director Kirsten Lock talks to Yousefzada, sat in the Corinthian columned Carlton House Terrace, where he showed the SS’20 collection >

Vimeo: ORDRE Official