Main Image: Courtesy of Teija

Watch: Teija

Designer Teija Eilola shares her thoughts on dressing a highly versatile consumer base.

When First Lady Michelle Obama wore a Teija shirt while holidaying in Italy, Teija Eilola’s Nordic luxury brand was thrown into the fashion world’s limelight. The brand is now stocked globally: from Barneys in New York, to Galeries Lafayette in Paris, not to mention Dover Street Market in Beijing. “When I started the brand I didn’t really have a customer in mind. I was more focused on the design and the story,” says the Finnish designer. “But what I love about Teija now is that our customer is very broad.”

The label’s Nordic aesthetic, driven by the refined vision of its uncompromising designer, is one infused with religious overtones and folklore from Eilola’s native heritage. From these sources she crafts whimsical yet structured feminine silhouettes with a surprisingly diverse appeal: consumers range from 25 to 75 years. Eilola believes that “it’s really powerful to be able to speak to so many different women around the world.” In an exclusive interview with ORDRE, find out why so many are listening to what she has to say.

View the Teija PRE AW'19 collection here >

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