About

A NEW CHANNEL FOR THE BUSINESS OF FASHION

With the combined experience of 40 years in the business of fashion, the company founders' recognised the challenges created by the changing environment for luxury brands in managing their global wholesale networks. The impact of the digital revolution, increased retailer competitiveness and other global economic factors have created significant disruption to traditional business channels. Fashion week schedules continue to be in a state of flux and the ability for retail buyers to be able to constantly travel to attend physical showrooms spread around the world, presents a range of logistical and cost related challenges. The founders’ vision was to create ORDRE as an additional and complementary channel to facilitate the management of luxury wholesale networks globally through the presentation of seasonal collections through online showrooms.


ORDRE was established in 2014 by husband and wife team Simon and Kirsten Lock.

The Ordre Integrated Ecosystem

Retail Network

Consisting of 2,719 retail organisations, 6,000 buyers across 93 countries

Online Showrooms

Global portfolio with seasonal collections, enhanced digital assets & wholesale pricing specifications

360° Images

View all aspects of a collection in 360° interact & view with super-zoom capabilities

Virtual Reality

Runway & presentations shot in virtual reality viewable through headsets provided by Ordre

Interviews

Designer’s presentations of their own collections direct to the buyers

News

Independent global news service for fashion buyers

Desktop

View collections & place remote wholesale orders confidently with the 360° assets

Showroom App

Use the ORDRE App in the physical showroom to make selections & place orders

Touchscreens

See all looks on models on life-size 360° touch screens in the physical showroom

Reports

Access reports, order status & all retailer engagement through data metrics & analytics

Integration

Integrate all order taking with existing ERP programs

People

Local managers offer 24/7 support for designers & buyers worldwide

“New technologies are at the core of reinventing the business of fashion. The images and content on the ORDRE platform enables the management of global wholesale networks online for the first time.”

Simon P. Lock

INNOVATIVE TECHNOLOGY

The key to ORDRE’s continuing success is embracing and developing new technologies that allow creative, highly detailed, luxury collections to be understood online. ORDRE captures the details that allow buyers to feel confident about placing wholesale orders online when they can’t always be physically in front of a collection. ORDRE then uses these technologies in a designer’s physical showroom to create greater efficiencies in traditional order placement and to provide comprehensive and insightful data analytics. The ORDRE Tech Lab, located in London, develops the innovative hardware and software applications that drive the ORDRE network; this includes features such as interactive 360 view images and video, virtual reality, touch and feel technology, artificial intelligence and RFID applications.

LUXURY FOCUS

ORDRE was established with a very specific focus and positioning. It is a highly curated community that is focused exclusively on apparel (women’s and men’s) and accessory brands in the luxury ready-to-wear industry. This includes both established and emerging designers that appeal to the consumer markets of high profile department stores, sophisticated multi-label boutiques and online retailers.

GLOBAL PERSPECTIVE

From its inception ORDRE has established a global presence. Its designer portfolio includes luxury brands from all the major fashion capitals in addition to those from important emerging markets. Its retail network spans the world including retail organisations from 93 countries. ORDRE has offices in New York, London, Milan, Paris and Hong Kong to service the needs of its fashion community globally. Within a global perspective, as the fastest growing luxury market in the world, China commands special attention.

SUSTAINABLE

Sustainable business practices are a core foundation of the company’s DNA. ORDRE is working to assist the luxury industry in introducing sustainable business practices that radically reduce the current carbon footprint involved in the logistics of establishing global wholesale networks. In addition, the company itself has committed to operating with a zero carbon emission footprint and is a proud member of the Sustainable Apparel Coalition.

ORDRE news is a fashion buyer global news service available free via subscription. It is unique and focuses on issues, trends, designers and innovators that are relevant to fashion buyers in the world of luxury fashion. With an independent view from a range of insightful, highly-experienced industry commentators, it reports through stories, analysis and video from fashion weeks, showrooms, studios, stores, events or the virtual world: wherever innovation in the luxury industry is being embraced.

The Founders

Simon Lock

Simon P Lock is chairman and CEO of ORDRE. He is the founder of Mercedes Benz Fashion Week Australia, a former SVP of IMG Fashion & Models, a member of BoF Global 500, a recipient of the Australia Fashion Laureate and author of 'In The Front Row'. He has also held senior management positions with a number of international fashion weeks including Australia, Singapore, Hong Kong, Dubai, Pakistan, New York and India.

@simonplock

Kirsten Lock

Kirsten Lock is fashion director of ORDRE.com and editor in chief of ORDRE News. She has had an extensive career as a fashion journalist and stylist, was style director at Harpers Bazaar (ME) and held senior positions at Elle and Tatler. Across video and print she has interviewed some of the industry greats including Stella McCartney, Jonathan Saunders, Dame Natalie Massenet, Michelle Lami and Sir Paul Smith.

@kirstenlock