As brands raise their sustainability initiatives, industry leaders are taking steps to lead in a more environmentally friendly manner. Recently, Stockholm Fashion Week went to the extent of canceling its bi-annual event due to the negative environmental impact and is looking at greener alternatives. Yet the fashion weeks that still stand are optimistically incorporating ways to encourage sustainability going forward.
To encourage ethical fashion practice, the British Fashion Council (BFC) has introduced a positive fashion initiative. So, for SS’20, the seasonal BFC showrooms will be especially devoted to #PositiveFashion designers.
Open from the 13th to 17th September 2019, the showroom will be organised by three strategic pillars: Sustainability, Equality and Diversity, and Craftsmanship and Community. As another first time ever, it will also be open to the public rather than exclusively buyers and press, inviting a wider audience to embrace the emerging and progressive talent. From creatively upcycling materials to guilt-free eco friendly fabrics, the BFC’s selected designers will certainly breathe fresh air into fashion week.
As well as London, the other major fashion month cities are taking steps to improve their practices. Take Milan’s Camera Nazionale della Moda, for example, the organization that coordinates Milan fashion week (MFW), which launched an international roundtable on sustainability in March 2019. As a result, MFW will be increasingly focused on reducing fashion’s impact on the planet.
Similarly, over in Paris, “Paris Good Fashion” was launched by the mayor Anne Hidalgo for A/W ‘19 which involves an eco-conscious plan up until 2024. With support from the likes of Galeries Lafayette, Fédération de la Haute Couture de la Mode and LVMH, among others, it will strive to improve sourcing, ethics and traceability, making Paris ‘The Sustainable Capital of Fashion’ by 2024.
Below, ORDRE spotlights five progressive design talents on schedule to be showcased at 180 The Strand for the British Fashion Council’s positive fashion showcase:
Using his eponymous label, University of Westminster graduate Paolo Carzana proves fashion can actually be both excessive and sustainable. Think huge intriguing silhouettes, infused with vegetable dyes and crafted from upcycled fabrics and organic materials, like bamboo silk and pineapple leather. Carzana says that he creates clothes to look like they have spurted from the ground.
2. Hanna Fiedler
Emerging label Hanna Fiedler champions British craftsmanship. Her sleek, minimalist womenswear is manufactured in the UK with traditional tailoring methods, all sourced from European mills. Fiedler also only uses natural fibers like organic cotton, silk, and wool, designing high quality, long-lasting elegance.
3. Patrick McDowell
Establishing an ever-green brand image since launching last year, Liverpool-born, Central Saint Martins graduate Patrick McDowell designs glamorous utility-wear with a conscience. All of McDowell’s clothes are ethically sourced or upcycled fabrics, from using deadstock Burberry to even using a previous collection to create his current ‘Firefighting Aunties’ for SS’20 which he showed at Helsinki fashion Week.
4. Ancuta Sarca
Romanian-born, London-based Ancuta Sarca has garnered online hype for upcycling old trainers and vintage heels to create a Nike-kitten heel hybrid. Sarca’s post-communist roots in Romania led her to question and subvert cultural concepts through fashion design. She’s creating sports luxe, in the coolest way possible by supporting eco-friendly fashion and making trash glamorous.
5. Alisa Ruzavina
Positivity radiates from Alisa Ruzavina’s vibrant, rainbow clothes full of playful energy. From using organically sourced fabrics, sustainable threads and discarded domestic waste, to always emitting messages to better humanity, Ruzavina spreads awareness of social and environmental issues.