It is hard for an emerging designer to really penetrate the fashion world unless they have a cross section of unequivocal milestones. Number one is point of difference, followed by recognisable design DNA, PR backing, industry awards, and retailer endorsement. In a short amount of time – two collections to be exact – Marine Serre has managed to tick all the boxes, and today she went into overdrive.
On a sunny bridge in the 18th arrondissement of Paris, Serre sat in the driving seat of her SS’19 collection. She set out to infuse extreme fashion, or "hardcore couture," into the everyday lives of the onlookers. But there was a deeper message here: "I want to redefine what couture is today, and what it means," said Serre after the show. "If you do something, you must do it with responsibility."
Backing up her own statement, Serre took on the excessive speed of fashion and then slowed it down again, with a category entirely devoted to a green planet. Serre assembled garments using base materials sourced from pre-existing product, and therefore each garment in this section was entirely unique or up-cycled. In fact, almost fifty percent of the entire collection was made from seconds, and yet each look was more futuristic rather than looking to the past. Serre herself explained that she was pondering "why things pass away or come back," and this was evident in the collection.
Crescent moon bodycon was spliced into cotton skirting; printed silk scarves draped asymmetrically on lycra; and swimsuits turned corsets, turned skirting. There was a coat embellished with key rings, and a dress re-assembled with utility pockets. Serre showed the ability to radically rethink and alter the fashion production process without looking backwards. Hard core couture followed on from the lycra, cotton and denim. Scuba dresses, nylon corsets and an army ensemble ensued.
There was also the launch of Serre’s shoes: a collaboration with Melissa, Nike and Converse. Hard to think that Serre is such a young label, given the designer's maturity and ability to pick up speed. When asked why she was referencing racing lines in her collection, a humble Serre replied: "the tracks were there so I don't loose the direction of where I am going." Let’s just say Serre has her accelerator to the floor, direction in sight.