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MFW SS’20: Top Ten Multi-Label Showrooms

ORDRE curates a cheat sheet of the multi-label showrooms that shouldn’t be missed this season.

Dominated by long-established fashion houses, Milan Fashion Week is often counted as the business rendezvous for some of the world’s largest power buyers. But like every season, navigating a full schedule of big brand shows, along with a handful of presentations and showrooms scattered across the city, it is no easy feat.

To help shrink the woes of fashion week-goers this season, ORDRE provides a comprehensive list of the very best multi-brand showrooms in the city and where to find them.

  • [247Showroom. Courtesy Instagram]
  • [Massimo Bonini Showroom. Courtesy Instagram]


Since opening its doors over ten years ago in the heart of Brera’s art district, 247Showroom has attracted thousands of buyers worldwide. Its strong selection of both established cult names and up-and-coming designers from Europe, the Americas and Asia makes it a leader in the field.

Labels 3 Paradis, 3.1 Phillip Lim, 424, A.P.C., Ami-Alexandre Mattiussi, Arc’teryx Veilance, Batsheva, Blazé Milano, Brumal, Buttero, C2H4, CASC8, Cecilie Bahnsen, Charlotte Knowles London, Chopova Lowena, Collina Strada, Complet, Cult Gaia Diemme, Eftychia, Ellery, Filling Pieces, Flapper, Fleur du Mal, FRENZLAUER, Gatti Milano, Gray Matters, Gu_De, Heliot Emil, IRO, John Elliott, Kalda, Kara, Kenzo, Low Classic, Mackintosh, Matthew Adams Dolan, Medea, Missoni, Mowalola, Myar, Nanushka, Poster Girl, Proenza Schouler, R13, Ratio et Motus, Rhude, Rokh, Sapopa, Seen Users, Simon Miller, The Peter Do, Victoria Victoria Beckham, Wales Bonner, Zeus+Dione.

Where Via Palermo 10, 20121, Milan

When 17th September to 23rd September

Appointments [email protected] / +390278627650

L.A. Distribuzione

L.A. Distribuzione prides itself on scouting the best international fashion talents for the Italian market. The showroom was amongst the first to introduce leading names like Nicolas Ghesquière for Balenciaga, Alexander McQueen and Marc Jacobs to the city; this season expect classic luxury favourites alongside standout rising brands.

Labels: Brag-Wette, Current Elliott, Giovanni Bedin, HTC, James Perse, Loewe, Local Authority, Maison Flaneur, Outerknown, Sansovino 6, STÉE, 120% Cashmere, 120% Lino.

Where: Via Ruggero di Lauria 6, 20149, Milan

When: 17th September to 23rd September

Appointments: [email protected] / +390233614721

Massimo Bonini

Massimo Bonini is the brainchild of husband and wife duo Massimo Bonini and Sabrina Scarpellini, who opened their first showroom in Milan's Via Montenapoleone in the late ‘80s. With close to thirty years of experience, the showroom’s portfolio includes established and up-and-coming brands with a specific ‘Made in Italy’ ethos, and now operates across the globe from its offices in Milan, New York and Hong Kong.

Labels (accessories): Alexandre Vauthier, Andrea Mondin, Anna Baiguera, Attimonelli's, Benedetta Bruzziches, Castañer, D. Milano, DePlacè, Gedebe, GCDS, Greymer, MyGrey, Hazy, KALLISTè, LPJ, Manebí, Marco De Vincenzo, McQ Alexander McQueen, Misbhv, MSGM, N°21, O'keeffee, RARE, Sara Battaglia, Sebastian Milano, Tabitha Simmons, Vivetta.

Where: Via Alessandro Manzoni 41, 20121, Milan

When: 9th September to 20th October

Appointments: [email protected] / +3902783988

  • [Ricardo Grassi Showroom. Courtesy Instagram]
  • [Marcona3 Showroom. Courtesy Instagram]
  • [Spazio38 Showroom. Courtesy Instagram]

Ricardo Grassi

Arguably one of the most renowned showrooms in the city, with some of the biggest brands to its name, Ricardo Grassi is distinguished by a contemporary outlook traversing fashion, lifestyle and art. Attracting more than 3000 international buyers from over 70 different countries each season, the showroom presents leading designers defined by bold yet refined aesthetics and quality.

Labels (ready-to-wear): Act No.1, Angel Chen, Antonino Valenti, Brognano, Calcaterra, Carolina Herrera, Delpozo, Dodo Bar Or, Drome, Erika Cavallini, Federica Tosi, F.R.S For Restless Sleepers, Fyodor Golan, Giambattista Valli, Giuseppe Di Morabito, Goen J, Jeremy Scott, MSGM, Mother of Pearl and No Frills, Natasha Zinko, Romance Was Born, Sportmax, Victoria/Tomas, Walk of Shame.

Labels (accessories): Carolina Santo Domingo, Dawni, Elena Ghisellini, Nico Giani, Sharkchaser, Yatay.

Where: Via Piranesi 4, 20137, Milan

When: 18th September to 11th October

Appointments: [email protected] / +390236754950


With presence in Milan and Paris, Marcona3 focuses on the worldwide distribution of promising emerging international labels spanning ready-to-wear, accessories and shoes.

Labels (ready-to-wear): Alchemist, Attico, BESKFXXK, Boy London, Carmen March, Danielle Guizio, Ianua, ih nom uh nit, It's Not A Phase, Laneus, Nicole Benisti, Osman, RtA, Salvatore Santoro, Urban Kimono, Valentina L Fontana.

Labels (accessories): Chie, Chie Mihara, Destin , Gia Couture, Mercer, Repetto, Rewind, Veja.

Where: Via Marcona 3 - Via Archimede 6, 20129 Milan

When: 17th September to 24th October

Appointments: [email protected] / +390254120359


Offering integrated solutions bridging sales, communication and brand consultancy, Spazio38 creates an unexpected marriage between emerging designers and established houses from all corners of the globe to create a one-of-a-kind buying experience.

Labels (ready-to-wear): A.F.Vandevorst , Alessandro Enriquez, Au Jour Le Jour, Christian Wijnants, Co | Te, Fantabody, Gentile Catone, Greta Boldini, Han Kjøbenhavn, I-am-chen, Kimhēkim, Kimo No Rain, KLSH, Lakestudio, Laura Aparicio, Le Piacentini, Mara Hoffman, Salvatore Vignola, Viki-And.

Labels (accessories): A.F.Vandevorst, ATP Atelier, Federico Primiceri, Gogo Philip Studio, Havva, Han Kjøbenhavn Eyewear, Matteo Mars, Merah Vodianova, Monãme, Reflect Eyewear

Where: Alzaia Naviglio Grande 38, 20144, Milan

When: 15th September to 24th September, and 6th October to 11th October

Appointments: [email protected] / +390289410030

  • [Tomorrow Showroom. Courtesy Instagram]
  • [Fashion Hub Market. Courtesy Thebe Magugu Instagram]
  • [Elisa Gaito Showroom. Courtesy Baum Und Pferdgardten Instagram]
  • [Garage Showroom. Courtesy Arthur Arbesser Instagram]


Launched in 2008 by Stefano Martinetto and Giancarlo Simiri, Tomorrow Showroom offers a carefully-curated portfolio of both up-and-coming and seasoned labels, from local talents to international stalwarts. Originally headquartered in London, presence now extends to Milan, Paris, New York , Los Angeles and Hong Kong.

Labels (ready-to-wear): GRLFRND, Jejia, Les Rêveries, Markus Lupfer, MRZ, SJYP, Stella Jean

Labels (accessories): Definery, Polly Plume, Rebecca Minkoff, Salar, Suecomma Bonnie, Vee Collective

When: 21st September to 24th September

Where: Via Giuseppe Sirtori 26, 20129, Milan

Appointments: [email protected] / +390289400143

Fashion Hub Market

Presented by Camera Nazionale della Moda Italiana, the 9th edition of Fashion Hub Market highlights ready-to-wear and accessory collections from six emerging local talents who are committed to preserving traditional Italian design techniques. This season the showroom also shines a light on a selection of four rising African designers.

Labels: Maison Apnoea, Carmelina Raco, Caterina Gatta, Delirious Eyewear, Vanta Designer, WOOBAG - Officiana nr.3, Thebe Magugu, Sindhiso Khumalo, Maison RTC, Maxhosa.

Where: Via Olona 6/bis, 20123, Milan

When: 18th September to 23rd September

Appointments: [email protected] / +39.02.7771081

Elisa Gaito

Based in the heart of Milan, Elisa Gaito Showroom offers a refreshing selection of emerging designers that champion feminine power dressing, colour and confidence. Each season the showroom entices more than 800 buyers from major department stores and boutiques worldwide.

Labels: Ainea, Arma, Allude, Baum Und Pferdgardten, Bruno Manetti, Charo Ruiz, Dorothee Schumacher, Holy Caftan, Nammu, Paule Ka, Quantum Courage, Ragyard London, Smarteez, Stand Studio, TPN, Ultra'chic, Bagutta, Inoa, LSD Leo Studio Design, Robert Friedman, Sorelle Secli’, Sunbirth, Un Dimanche A' Venise, Viktor & Rolf Tulle.

When: 12th September to 15th October

Where: Via Marcona 3, 20129, Milan

Appointments: Silvia Baratto [email protected] / +39 02-54090201

Garage Marina Guidi

Dubbed a ‘new concept’ showroom, Garage aims to nurture young budding designers who have only been on the market for a few seasons, or are in re-launch phase. Its primary objective is to help brands grow to their fullest potential; its selection is always carefully considered, choosing emerging talents for their confidence, innovation and individuality.

Labels (ready-to-wear): DE Knitwear, Edithmarcel, Shuko, Zsigmond Dora, Yoon, Abodi, Adelbel, Arthur Arbesser, Balossa, Carole Dana, D'Enia Knitwear, Edithmarcel, Es’Givien, Femme By Michele Rossi, Francesca Marchisio, Gabriele Colangelo, Gilberto Calzolari, History Repeats, Marco Rambaldi, Miahatami, MTOF Knitwear, Shuko, Tiziano Guardini, Tomboy Jeans.

Labels (accessories): A.Bocca shoes, Bimor bags, Lisa C Bags/Jewels, Ni-Do Bags

Where: Torneria Tortona 5 Via Novi, 20144, Milan

When: 6th September to 21st October

Appointments: [email protected] / +393938606972

Suggested Reading

Five Designers Leading the #PositiveFashion Showroom at LFW

NYFW SS’20: Unmissable Emerging Designer Shows