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ORDRE Weekly

This week's digest reveals if luxury brands can cash in on livestreams; Saudi Arabia almost had a fashion week; China's Alipay system tempts European retailers

  • BRANDS REACH POTENTIAL NEW CUSTOMERS AT A HIGHER LEVEL AT ART BASEL HONG KONG
  • WHY THE JEWELLERY INDUSTRY SHOULD ENGAGE WITH THEUN SUSTAINABLE DEVELOPMENT GOALS
  • WHY A LEADING LUXURY E-COMMERCE PLATFORM IS PIVOTING TO CHINESE DESIGNERS
  • SAUDI ARABIA ALMOST HAD A FASHION WEEK
  • KOREA’S LIGHTNING FAST FASHION
  • CAN LUXURY BRANDS CASH IN ON FASHION WEEKLIVESTREAMS?

 

BRANDS REACH POTENTIAL NEW CUSTOMERS AT A HIGHER LEVEL AT ART BASEL HONG KONG

Jing Daily

"The upcoming Art Basel Hong Kong, more than ever before, reveals that the line between art and luxury is blurring. As the ultimate luxury item, art has long been a way for labels that produce handbags, jewellery, and clothes to transcend their commercialism through sponsorship and collaborations, reaching prospective customers on a higher level than can be achieved in a retail setting."

 


WHY THE JEWELLERY INDUSTRY SHOULD ENGAGE WITH THE
UN SUSTAINABLE DEVELOPMENT GOALS

Business Of Fashion

"How can the jewellery industry engage with the UN’s 17 Sustainable Development Goals? BoF hosted a panel discussion in partnership with Chopard to investigate, featuring Cherie Blair, the UN’s Lene Wendland and Phillipe Fornier, general secretary of the Swiss Better Gold Association, among other esteemed peers."

 


HOW CHINESE FASHION DESIGNERS BUILT THEIR LABELS ON E-COMMERCE WEBSITE, DESPITE SNEERING EVEN FROM THEIR FRIENDS

South China Morning Post

"An online mass marketplace known for cheap goods and knock-offs might not seem the obvious place to launch an independent fashion business, but Taobao lets designers reach China’s youth market and get rapid feedback"

 


WHY A LEADING LUXURY E-COMMERCE PLATFORM IS PIVOTING TO CHINESE DESIGNERS

Jing Daily

"At the upcoming Shanghai Fashion Week, which takes place this season from March 28 to April 3, Secoo is collaborating with organizers the Shanghai Textile Group to create a channel on its platform for the show’s top 100 designers. Over the course of the week, they’ll introduce products from a handful of Chinese fashion labels at a time, alongside a collaboration with the Shanghai Fashion Week tradeshow Ontime, which will bring a selection of designers from all over the world to its app."

 


SAUDI ARABIA ALMOST HAD A FASHION WEEK

New York Times

"Last Friday, just three days before an opening-night gala was to celebrate Saudi Arabia’s first fashion week, the event was abruptly postponed."

 


KOREA’S LIGHTNING FAST FASHION

Business Of Fashion

"Seoul’s awe-inspiring Dongdaemun garment district makes it hard for the likes of H&M to compete in one of Asia’s most influential fashion markets. BoF investigates the hyper-local, hyper-connected competition."

 


CAN LUXURY BRANDS CASH IN ON FASHION WEEK
LIVESTREAMS?

Jing Daily

"During last month’s Fashion Weeks in New York, Milan, London, and Paris, livestreaming was ubiquitous. It has become an effective channel for luxury fashion brands, press, influencers, and others to take runway shows and showroom hype to an eager global audience."



ALIPAY TEMPTS EUROPE’S RETAILERS WITH CHINESE TOURISTS’ MASSIVE SPENDING POWER

Quartz

"Alipay, the mammoth payments firm spun out of Hangzhou-headquartered Alibaba, has dropped any pretense of a small-time operation and is now ready to conquer Europe in earnest. A survey by Nielsen and Alipay (pdf) suggests that Chinese tourists are bothered by unfamiliar payment methods while abroad. After all, in mainland China today, almost no one pays for a meal, taxi, or new clothes with cash, or even a bank card. It’s all done through the camera lens of a smartphone, through Alipay or the rival payment service from Tencent."