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ORDRE Weekly

This week delves into retail's year of existential reckoning; forgetting See-Now-Buy-Now, embracing collaborative projects; investing in shoppable video

  • THE RISE OF DEMI-FINE JEWELLERY
  • WHY AMERICAN EXPRESS IS EVOLVING ITS FASHION STRATEGY
  • COPENHAGEN FASHION SUMMIT GETS REVAMP, SWITCHES TO TWO-DAY FORMAT
  • BRITISH FASHION DESIGNER, CHRISTOPHER RAEBURN DESIGNS NEW V&A STAFF UNIFORMS
  • WHY MATCHES FASHION IS INVESTING MORE IN SHOPPABLE VIDEO
  • PUBLIC SCHOOL BOWS OUT OF NYFW


THE RISE OF DEMI-FINE JEWELLERY

Business Of Fashion

"Fashionability, uniqueness and affordable price points are driving a new wave of ‘demi-fine’ jewellery brands. Uniqueness, personalisation and the ability to mix and match are key to the rise of the category."



2017 WAS THE YEAR OF RETAIL’S EXISTENTIAL RECKONING

Quartz

"Consumers are still spending on retail, but which stores they’re going to and what they’re spending on is fundamentally changing. The year wasn’t so much an apocalypse as a reckoning, and the common thread through these events has been brands big and small forced into pondering fundamental questions about the purpose of physical spaces. Why does a store need to exist? And what should a store actually do?"



FORGET SEE-NOW-BUY-NOW: 2017’S FIX FOR THE FASHION CALENDAR WAS COLLABORATIVE PROJECTS

Glossy

"Those who don’t have pockets as deep as legacy labels like Tommy Hilfiger and rely on wholesale partners for sales have found there’s not much payoff to overhauling the manufacturing cycle."



WHY AMERICAN EXPRESS IS EVOLVING ITS FASHION STRATEGY

Business Of Fashion

"On the back of events with Drake, Virgil Abloh, Opening Ceremony and Made LA, American Express’s Janey Whiteside tells BoF how fashion’s rising cultural significance with consumers is informing its collaboration strategy."



COPENHAGEN FASHION SUMMIT GETS REVAMP, SWITCHES TO TWO-DAY FORMAT

WWD

"Scheduled to run May 15 to 16 at the Copenhagen Concert Hall, the annual event has also undergone a revamp. New features will include a sustainable solutions platform, dubbed Innovation Forum, grouping more than 50 sustainable solution providers covering the entire supply chain, from innovative fabrics to green packaging solutions."


BRITISH FASHION DESIGNER, CHRISTOPHER RAEBURN DESIGNS NEW V&A STAFF UNIFORMS

Forbes

"Christopher Ræburn, who is known for his sustainable and intelligent fashion design, has pioneered the reworking of surplus fabrics and garments to create distinctive and functional pieces. A highly collaborative spirit informs luxurious, handcrafted and award-winning products with integrity and purpose, and it is exactly this that makes him a brilliant fit for the V&A."


HOLIDAY 2017 MAY SHOW STRONGEST GROWTH SINCE 2010

Retail Dive

"Holiday sales are projected to contribute a 3.6% boost over last season, on par with last year's growth rate, but overall potential is set to surpass 5% year-over-year growth once it’s all tallied, showing the strongest holiday season growth rates since 2010, according to the latest U.S. Retail Holiday Shopping Mid-Season Update from Mastercard SpendingPulse."

 

WHY MATCHES FASHION IS INVESTING MORE IN SHOPPABLE VIDEO

Digiday

"This year, Matches expanded its video team from one employee to six to support a marketing agenda that aims to produce about one video per week. The strategy: Anchor video content around the retailer’s exclusive capsule collections and designer-driven trunk shows, which are important sources of revenue and drive 30 percent of the company’s total sales. To make sure the company is seeing actual return from the time and money spent on its video output, each one is shoppable."


PUBLIC SCHOOL BOWS OUT OF NYFW

Business Of Fashion

"Founders Maxwell Osborne and Dao-Yi Chow will pivot to a direct-to-consumer model in the spring of 2018."