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ORDRE Weekly

This week's digest reveals: brand visibility remains a challenge on WeChat; Fashion's war on plastic pollution; what's the point of trade shows without the product?

  • WHAT’S THE POINT OF TRADE SHOWS WITHOUT THE PRODUCT?
  • AS FASHION MOVES TOWARDS A SEASONLESS MODEL, HAS 'SEASONAL INSPIRATION' BECOME OBSOLETE?
  • BRAND VISIBILITY REMAINS A REAL CHALLENGE ON WECHAT
  • THE DIRTY INDUSTRY OF FAST FASHION IS CAUSING AN ENVIRONMENTAL “EMERGENCY”
  • CHINA IS TURNING ETHIOPIA INTO A GIANT FAST-FASHION FACTORY
  • WHY RETAIL’S ARTIFICIAL INTELLIGENCE BET IS ALL WRONG

 

HOW FASHION CAN EMPOWER GIRLS

Business Of Fashion

"On International Women’s Day, BoF examines how the industry can be a better platform for empowering girls around the world."



KERING, BRITISH FASHION COUNCIL HOST ETHICAL FASHION EVENT IN PARIS

WWD

"Britain’s ambassador to France Edward Llewellyn opened his residence to a fashion crowd, assembled to discuss sustainable style in a networking event hosted by Kering, the London College of Fashion and the British Fashion Council."



WHAT’S THE POINT OF TRADE SHOWS WITHOUT THE PRODUCT?

Drapers

"As trade shows evolve and change to stay relevant, Drapers’ Graeme Moran asks whether there is a future in trade shows that exhibit no product."


AS FASHION MOVES TOWARDS A SEASONLESS MODEL, HAS 'SEASONAL INSPIRATION' BECOME OBSOLETE?

Fashionista

"As the business of fashion continues to evolve, the importance of having a distinct seasonal inspiration may be sliding further down the list of priorities for today's savviest designers."


BRAND VISIBILITY REMAINS A REAL CHALLENGE ON WECHAT

Jing Daily

"WeChat is heralded as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement from the platform’s 900 million users they would hope for."



THE DIRTY INDUSTRY OF FAST FASHION IS CAUSING AN ENVIRONMENTAL “EMERGENCY”

Quartz

"At a March 1 event in Geneva, titled “Fashion and the Sustainable Development Goals: What Role for the U.N.?”, the organization cautioned that the fashion’s industry’s practice of churning out increasingly large volumes of cheap, disposable clothing is an 'environmental and social emergency.'"



CHINA IS TURNING ETHIOPIA INTO A GIANT FAST-FASHION FACTORY

Bloomberg

"The project is Beijing’s big experiment in outsourcing, and a $10 billion shot in the arm for the African nation—if there isn’t a civil war first."



IS ACTIVIST ADVERTISING THE NEW FRONTIER?

Retail Dive

"Increasingly, retailers are taking a stance on social and political issues — and scoring customers at the same time."



WHY RETAIL’S ARTIFICIAL INTELLIGENCE BET IS ALL WRONG

Quartz

"Everyone seems to be “using” artificial intelligence these days. So is retail. Big players like Amazon and Target are pouring huge amounts of resources into machine learning, and many companies sell “Artificial intelligence” tools for the retail industry. There’s just one problem. Most of what the retail industry refers to as artificial intelligence isn’t AI. Furthermore, it’s bad for both customers and retailers."



TO SAVE RETAIL, LET IT DIE

Business Of Fashion

"The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable product a retailer can sell. But to get there, retail as we know it must die."



FASHION'S WAR ON PLASTIC POLLUTION

Drapers

"As the issue of plastic pollution and micro-plastics moves into the spotlight, Drapers speaks to industry insiders to find out more on how fashion is contributing to the problem and what can be done to start the clean-up."