“Let’s get you a coffee,” says Marina Moscone, guiding us towards the table in what used to be an old warehouse space at Moscones chic headquarters in Manhattan’s Chelsea. It is this space that she shares with her sister and business partner Francesca often working into the early hours of the morning. Standard studio rails frame the wooden floor however Moscone has sourced an art-house long length table from 1stdibs which sets the tone. Elevated and understated luxury would be how you would describe the space Moscone works from, a nod to her womens ready-to-wear business branding at large.
Founded in 2016, Moscone already has a recognisable DNA, a crucial check-point for any young designer trying to identify to luxury buyers who have seen it all. “What is at the core of the business is that, the women who wear or need clothes are very much like you or I; they need something elevated, they are busy and often working and they have started a family or are travelling a lot. Fitting into that lifestyle is what we do and it needs to be able to translate to a plane, to a meeting, to an event. Being a woman myself and being of the like mind helps to build that DNA,” she says.
“We have really good feedback regarding our fit and that goes back to a woman, making clothes for women”
There are few designers, only two years old, whose sharp customer perceptions are matched with an innate understanding of cut, fit and drape. At her previous post, Design Director for Peter Som, Moscone came to a technical understanding of classically tailored garments although this experience cannot credit her intuitition. “Technically speaking we have had really good feedback regarding our fit and that goes back to a woman making clothes for a woman. I understand her body and how she needs to feel in her clothes. I am always undressing and dressing in the samples, asking how does this feel? How does this work? That is really important to the success when the clothes are delivered” she says.
She has emerged as an elevated designer whose adjacencies sit within the Monse, Rosie Assoulin, Adam Lippes, Gabriela Hearst world. Many of Moscone’s double faced cashmeres are 100% made by hand and this luxury attributes to the pricey limitations. Shirting and blouses can range anywhere from USD$700, outerwear is USA$1,000 and it extends above these ceiling limits for eveningwear. These price points pigeon hole Moscone as appropriate to luxury designer buyers but the question remains; can Moscone stay relevant in this crowded space?
To be sure, she has her work cut out for her. She does, however, have the advantage of sharing the commercial ups and downs with her sister Franscesca who comes from a business and enterprise background. “Our temperaments align well with each other because they are completely different! We don’t count what the other person does, we don’t draw comparisons and we collectively understand that if I do well, then we both do well, our staff do well and vice versa,” says Moscone.
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