LILLIE CASSATI 23 June, 2017
ORDRE WEEKLY | IN A DIRECT-TO-CONSUMER ERA, WHAT'S THE POINT OF SHOWROOMS?
IN A DIRECT-TO-CONSUMER ERA, WHAT'S THE POINT OF SHOWROOMS?
Business Of Fashion
"Sales showrooms once existed solely to engage retail buyers. Now, they’re serving as yet another touchpoint with consumers."
ARNAULT BULLISH ON MACRON REFORMS DESPITE FEARS OVER ECONOMY
"The chief executive officer of LVMH, Bernard Arnault, is optimistic about the country’s new president, but he’s worried about the global economy."
SHOULD CONDE NAST SELL ITSELF?
Business Of Fashion
"With the demise of Style.com, the media giant has proven unable to tap the ‘tipping point’ in e-commerce. Now the same digital tsunami is coming for its core."
"Australian labels like Zimmermann, Dion Lee and Ellery have got their footing in the U.S., selling at major retailers and dressing high-profile personalities. They stage their runway shows at New York or Paris Fashion Weeks, and receive some degree of recognition from the global fashion community. But overall, burgeoning Australian brands do not attract the same ballyhoo as others from, say, New York or London—a facet that the AFC seeks to rectify."
"Laura Tenison dreamt up JoJo Maman Bébé in a hospital bed as she nursed 20 broken bones. Now she is fighting for ethics in retail and to prevent the demise of many UK high streets."
"If cracking China is a must for any luxury brand with global aspirations, it is no surprise that Farfetch founder José Neves is feeling bullish."
"Long absent from discussions about employment, workers from Walmart to Bloomingdale’s are taking matters into their own hands."
"Luxury goods are rarely just about the product. People do want good design and craftsmanship, and high quality ingredients and materials. But they pay a premium for something more than that. Often it’s the subtle conveyance of good taste, access, and wealth. And increasingly, that high status is suggested in the language of conscious consumerism: 'organic,'sustainable,' 'ethical.'"
"All but the soles of the luxury brand’s footwear are made in Transylvania before being ‘finished’ in Italy and France"
"More and more retailers — big and small — are seeking a brick-and-mortar presence in the form of a pop-up store, and the focus of these temporary shops is shifting from sales to brand experience."
Designers who have wholesale showrooms currently open-to-ORDRE:
ANGEL CHEN, PAULA MENDOZA, GOYA, DIANE VON FURSTENBERG, Sid Neigum FFWD, JENNIFER BEHR, LES INCOMPÉTENTS, AGNESKOVACS, Anna K. FFWD, Designer ORDRE, Eudon Choi FFWD, LARA KHOURY, Madiyah Al Sharqui FFWD, OBIstudio
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.