EMANUELA POTORTI 27 November, 2017
THE INSPIRED FESTIVE WINDOWS OF LUXURY RETAIL AROUND THE WORLD
Tags LUXURY RETAIL, RETAIL, LUXURY, CHRISTMAS, DEPARMENT STORE, BERGDORF GOODMAN, SAKS, LAFAYETTE, PRINTEMPS, LIBERTY, NEW YORK, LONDON, MILAN, LA RINASCENTE, BARNEYS, HARRODS, HOLIDAYS, ORDRE, Milan, fashion, New York, luxury, London, Paris, York, art
As the holidays draw nearer, the best retail stores around the world are making sure their cities are lively with Christmas spirit and creative window displays.
This holiday season Bergdorf Goodman reminds us just how much everyone loves the American shopping destination with their christmas theme “To New York With Love.” Celebrating 125 years on Fifth Avenue, the windows showcase the city’s music, visual art, film and history heritage by partnering with iconic local institutions:
The New York Philharmonic symphony orchestra is represented with neon red musical instruments and a female mannequin conductor dressed in a scarlet Zac Posen gown.
For an icy silver display, The American Museum of Natural History was commissioned seven dinosaur skeletons made from 1.5 million encrusted Swarovski crystals.
The New York Historical Society worked with artist Mark Gagnon to create papier-mâché versions of historical figures such as Abraham Lincoln and Frederick Douglass, fashionable bull and bear dandies, and monuments like the Federal Hall.
The New York Botanical Garden collaborated with creative design studio Burke & Pryde to invent a surrealist botanic library with handcrafted books of plants, trees and flowers.
The Museum of the Moving Image plays homage to filmmaking and Hollywood with large cameras, movie marquees and screens showing black-and-white video clip motions.
BAM: Brooklyn Academy of Music stages mannequins acting, dancing, and playing jazz.
Saks festive windows, “Once Upon A Holiday”, celebrates the 80th anniversary of the Disney classic, Snow White and The Seven Dwarfs. The unveiling of the Christmas theme was filled with magical musical performances, fireworks and showstopping lights. The outside of the building was transformed into a lit-up disney castle, as performers sang to a large audience in the streets during opening night. As part of the Disney experience, Saks is offering high-end holiday breakfast ranging from $200-800USD, with special performance apperances.
Barney’s Madison Avenue windows are whimsically animated with colourful backgrounds and cartoon characters depicted by sculptor artist Nikolai Haas of the Haas Brothers. The windows offer escapism with a hint of political undertones and show the evolution of the earth in different stages: primordial, utopia, millennium and ending with mushroom singularity. Slogans like “can’t have rainbows without rain” or “the future is your present” urge passersby to reflect on climate change and taking care of the planet, while a waving snake spreads positive thoughts with a message that reads “snake love, not war.”
The 150-year-old department store revealed this year’s festive theme of “The Night before Christmas”, set against the backdrop of London’s rooftop skyline inspired by Clement Clarke Moore’s poem. The Regent Street store has starry lights, rich green foliage, and snow-dusted chimneys that take center stage, with only a few hanging designer bags and shoes on display. In-house Christmas Liberty prints and merchandise can be found inside, specifically for the holiday season.
Harrods and Dolce & Gabbana came together for a festive Italian atmosphere with a luminous christmas tree on Hans Crescent in the English capital. The Christmas collaboration was inaugurated with a cruise collection fashion show inside the historic department store. The windows, inspired by Sicilian puppet theatre and animated marionettes, take us through a day-in-the-life of designers Dolce and Gabbana. The display shows scenes including design fittings, fragrance-making, dancing, after-parties, watch-making, beauty parlours and of course, cooking and eating. The #dgharrods experience expands inside the retail floors, with exclusive shopping corners including pop-up boutiques of fine jewellery; timepieces and leather accessories; a fragrance and beauty area; and a Dolce & Gabbana Italian market on the fourth floor. The market is adorned with traditional food and flower Carretti, as well as D&G merchandise for the ultimate gift ideas. These include special festive boxes created by Italian pasta maker, Pastificio di Martino, as well as customizable printed t-shirts, bags, and sneakers by artisans in-store, for added hand-painted motifs and embroidery stickers.
The Haussmanian department store Galeries Lafayette brings a “Spectacular Spectacular Christmas” to Paris in collaboration with the film: The Greatest Showman, starring Hugh Jackman. The windows are transformed into a surrealist fairground from the 1920’s with roller coasters and ferris wheels, behind the scenes from the film, and costume replicas. A ‘Spectacular Spectacular Christmas’ also narrates a love story between a pigeon, Pierre, and his dove, Coco at the fair. The festivities continue inside with a surprisingly tall christmas tree made entirely from donuts and sweets balloons that reach the top of dome-shaped ceiling. On the second floor an interactive virtual reality experience will mimic riding a rollercoaster inside the tree. More immersive experiences and special events will take place every weekend until Christmas day inside the deparment store: choirs singing Chrismas charols, tarot card readings, magicians, and temporary tatoo stands. A performance by the American singer Ditto took place underneath the tree during the reveal of the Christmas windows.
The animated windows of Printemps, inaugurated by actress Nicole Kidman, take illustrated kid explorers Jules and Violette on a journey of discovery around the world in a hot air balloon, a ship, and a plane. Each window display is done in collaboration with the following establishments: Fendi, MCM, EasyJet, the Réunion Tourism Office, Thalys and Citroën. Pop-up stores by MCM and Fendi offer exclusive pieces inside the store, open to personalisation for the holiday collaboration. The colourful Christmas illustrations and backgrounds are done by Spiros Halaris - a multi-disciplinary artist who combines traditional illustration, pastels, watercolours and digital techniques.
La Rinascente Milan dedicates its christmas window displays to the opening of Puccini’s opera, Madama Butterfly, in collaboration with Teatro alla Scala of Milan - one of the most prestigious Theatres in the world. The windows are a tribute to music and art, curated by theatre director, Alvis Hermanis. The eight window displays look out onto Piazza Duomo and take inspiration from the play's’ scenes and set, as well as traditional Japanese costumes.
Designers who have wholesale showrooms currently open-to-ORDRE:
ANGEL CHEN, Anna K. FFWD, Eudon Choi FFWD, LARA KHOURY, Madiyah Al Sharqui FFWD, Sid Neigum FFWD, PAULA MENDOZA, LINDER, Designer ORDRE, Max V. Koenig, OBIstudio, GOYA, JENNIFER BEHR, JOSEPH
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.