ORDRE TEAM 29 November, 2017
ORDRE WEEKLY | A NEW ERA OF RETAIL IS COMING WITH EXPERIENTIAL STORES
"The American Apparel founder has been building a new business quietly with wholesale and just expanded with e-commerce."
"Even as the luxury marketplace weathered a global slowdown in growth in recent years, private equity’s appetite for exposure to the sector remained a constant -- and the industry is now on the rebound."
"Ditching coal is fashionable in these eco-minded times, but one Swedish power plant is replacing coal with fashion itself—by burning discarded clothing from H&M."
"Fashion designer Stella McCartney condemned her industry as “incredibly wasteful and harmful to the environment” as she joined forces with round-the-world sailor and environmental campaigner Dame Ellen MacArthur to call for a systemic change to the way clothing is produced and used."
Business of Fashion
"The solitary aim of these new-era retailers will be to drive significant sales for their brand partners. But unlike stores of today that are single-mindedly focused on four-wall sales, experiential stores of the future will position themselves as true any-channel hubs."
"Today, a favorite blogger recommending a coat or a pair of boots to buy carries more weight than any marketing e-mail, banner ad or promoted Instagram post. "
“Medine is no stranger to partnerships: Earlier this year, she invested in beauty company Drunk Elephant, plus she has teamed with NARS on a video campaign and designed a line of shoes for Net-a-Porter. However, she said PayPal is among her more “straightforward” ventures.”
"For retailers that pursue an un-store environment, the potential to learn more about your customers’ behavior and gain brand loyalty can even be more valuable than their dollars."
"The shopping holiday generated a record $5 billion in sales on Black Friday alone."
Designers who have wholesale showrooms currently open-to-ORDRE:
ANGEL CHEN, Anna K. FFWD, Eudon Choi FFWD, LARA KHOURY, Madiyah Al Sharqui FFWD, Sid Neigum FFWD, PAULA MENDOZA, LINDER, Designer ORDRE, Max V. Koenig, OBIstudio, GOYA, JENNIFER BEHR, JOSEPH
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.