ORDRE TEAM 02 February, 2018
ORDRE WEEKLY | LUXURY IN THE AGE OF DIGITAL DARWINISM
"To survive and prosper, luxury players need to enhance the customer experience and transform their businesses for the digital era."
"The demand for men's fashion is steadily increasing, but are brands responding well enough with their digital channels?"
Business Of Fashion
"Most customer experience design is just fresh icing on the same stale cake, argues Doug Stephens, founder of Retail Prophet"
GONE GREEN: FABRICS PIVOT TOWARD SUSTAINABLE, RESPONSIBLE FASHION
"Trends presented at Première Vision, Texworld and JETRO’s Textile Salon signaled a sunny spell ahead."
CHINA’S FAST-FASHION ANTIDOTE: SECOND-HAND STORES AND CLOTHING SWAPS TO LESSEN ECOLOGICAL IMPACT
South China Morning Post
"The trillion-dollar garment market takes a heavy toll on the environment, but sites such as Share2, Xian Yu and Live With Less are spreading the word that used items are cheaper, fashionable and better for the planet."
THE MUSLIM FASHION MARKET IS NOT A MONOLITH
Business Of Fashion
"While fashion’s attempt to market to the Muslim demographic may appear admirably inclusive, brands run the risk of excluding important variables that help make the global Muslim community the extraordinarily diverse market that it is. Like any other demographic, nationality, age, economic class, culture and education level all play an essential role in understanding how they behave."
FOR CHINESE MILLENNIALS, TECH TRUMPS HERITAGE
"Newly minted millionaires often purchase storied luxury brands as a way of expressing their arrival among a wealthy global establishment. This is especially true in China, where all money is, to some extent, new money. However, a recent report by Agility Research & Strategy suggests the best way to capture the attention of luxury millennial consumers is with innovative technology, not heritage and tradition."
"Overall, the global export market for worn and used clothing is estimated to be about $4bn.But a BBC analysis of data from the United Nations shows that the formerly fast-growing used clothing import/export business has declined over the past few years - both in terms of volume and in terms of value."
THIS NEW DENIM LABEL IS PAVING THE WAY FOR SUSTAINABLE FASHION IN COPENHAGEN
"What feels refreshing about Blanche, aside from the fact that there aren’t any other sustainable denim labels based in Copenhagen, is its approach. It’s organic because of the materials and production strategies, but also because there are no added flourishes or flavors to appeal to a hyper-trendy crowd. In other words, these jeans are anything but artificial."
ON ROAD TO AUTUMN IPO, FARFETCH INKS MIDDLE EAST DEAL
Business Of Fashion
"The fashion ‘unicorn’ has entered into a joint venture with Chalhoub Group ahead of a $5 billion IPO that is set for September 2018, according to sources close to the deal."
SHEDDING CULTURAL BAGGAGE, HONG KONG TAKES SHINE TO SECONDHAND
"The ecosystem for pre-owned goods has evolved with local start-ups like Luxarity and Retykle to international players like Vestiaire Collective focusing in on the market."
Designers who have wholesale showrooms currently open-to-ORDRE:
PARDO HATS, Michele Chiocciolini, Brandon Maxwell, cote&ciel, GENERIC SENS LTD, Teija, J.Won, IWP: YOUSER, Ejing Zhang, The Season Hats, Calvin Luo, AMXANDER, Article No., IN.NO, JOSEPH, Names, PHVLO, Rockins, IWP: NICHOLAS DALEY, IWP: ALBUS LUMEN, IWP: ANGEL CHEN, IWP: CMMN SWDN, IWP: COLOVOS, IWP: WILLY CHAVARRIA, IWP: YOHEI OHNO, INTERNATIONAL WOOLMARK PRIZE FINAL: 2018/19, Eastwood Danso, IWP: BRANDON MAXWELL, IWP: DANIEL W. FLETCHER, IWP: EDWARD CRUTCHLEY, DYNE
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.