IZZY CAMMARERI 09 February, 2018
CHINESE TALENTS SHOWCASE AT CHINA DAY DURING NYFW: MEN’S AW’18
On the last day of New York Fashion Week Men’s this season, the CFDA teamed up with Suntchi and Chinese e-commerce website Tmall, to launch China Day, a pop-up initiative showcasing collections from China’s most exciting design talents.
The event in New York will create the content for the collections to be featured as part of TMall’s hugely successfully “See Now Buy Now” initiative. The association with New York Fashion Week will help attract Alibaba’s 580 million users to this online event that is by far the most successful direct to consumer event of it’s type in the world. An entire day’s affair, the event saw four China and Hong Kong-based designers show their latest women’s and menswear collections through runway shows, presentations and showrooms. Trailblazer Chen Peng, Hong Kong-based label CLOT, sportswear authorities Li-Ning, as well as PEACEBIRD all showcased their latest offerings, with Tmall’s new retail technology further allowing consumers across the world to purchase the newly launched designs on the spot.
In a bid to grow the CFDA’s global ties with emerging and established markets alike, this one-of-a-kind multi-functional initiative opened up a gateway to connect Chinese labels with the American fashion community and shine a light on the inspired creators making waves in the East.
Known for his ‘one-sized’ adjustable garments, and a master of voluminous down puffer outerwear, Chen Peng is China’s designer of the moment. A graduate from Central Saint Martins and London College of Fashion, with an MA in Menswear Fashion Design Technology, he launched his namesake label in 2015, with a signature aesthetic of otherworldly silhouettes and wild, sculptural shapes. Having stolen the attention of A-listers including Rihanna, Lady Gaga and Adwoa Aboah, Chen’s creations have already graced the pages of publications such as Elle and i-D, and with progressive stockists including SSENSE, Dover Street Market and Opening Ceremony, the young talent is truly becoming a force to be reckoned with on an international scale.
An ode to Hong Kong’s vibrant culture and energy, CLOT dedicated its show to the metropolitan city of which the label is based. With the soundtrack of Wong Kar-wai’s ‘In the Mood for Love’ blaring from the speakers, the veteran streetwear label of 15 years sent models down the runway in Chinese-inflected, wearable separates. Handmade patchwork trench coats and traditional silk brocade jackets were paired with loose cut denim and track pants in a print-heavy collection of utilitarian ease. Established in 2003 by Edison Chen and Kevin Poon as a multidisciplinary company offering music, fashion, design, retail and PR services, the label has collaborated with numerous international brands over the years including the likes of Levi’s, Nike, Coca-Cola, Sacai and Disney amongst a slew of others, and has established itself as a major streetwear authority in Asia.
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.