KIRSTEN LOCK 11 February, 2018
NYFW; A COLLECTION THAT COMMERCIALLY CAN’T GO WRONG
Today, a rainy Sunday afternoon in New York City, had Fashion Directors and influencers in a sprint to avoid eastside traffic ahead of the Tibi show. Despite the stormy weather and aloof location, the industrial space overlooking the Brooklyn bridge was packed with influential faces, testimony to the 20-year-old label's enduring success.
Many a time do art and commerce collide in fashion but often none as well executed as Amy Smilovic’s AW’18 Tibi collection seen today. Contemplating knits as a common commercial staple for Autumn, it made sense for Smilovic to style hers on the catwalk in double layers and a plenty. Vividly coloured Alpaca del Peru fibre knits offered in a turtle neck or plunged v-neck were styled on full skirts, tapered trousers or linear suiting. Special interest came in the form of faux fur long coats, handkerchief hemmed dresses and cropped puffa jackets. The gathered neck dress with a mid-calf hem from SS’18 was reworked once again - too much of a success not to modernise again for Winter. The handbags designed by Myriam Schaefer were a stand out; boxy bowler bags or scrunched clutches for millennials on the go. Worth a high mention were the glossy boots with a modern cowboy dip at the front and the cobalt blue angular pumps, both destined for high sell through.
The palette was refreshing in cobalt blue, teals, purple, khaki, yellow and construction site neon orange and Smilovic cleverly blocked colours alluding to the ease of merchandising for online clients; Net-a-porter, My Theresa and Matches Fashion.
The New York-based designer has built an authoritative following and her crew were all present at the show today; influencers included Rebecca Laurey from Raspberry Rouge, Babba.C. Rivera from Her USA, Sara Rutson from Equipment and blogger Sabrina Meijer. Super-buyers included Natalie Kingham from Matches Fashion, Tiffany Tsui from My Theresa and Net-a-porter’s editorial Fashion Director Lisa Aiken. With the collection featuring pieces that will slide right into the Tibi girl's existing wardrobe, the success of the wholesale market over the coming weeks will be the true indicator.
ORDRE is an online wholesale showroom for the luxury fashion industry that allows wholesale orders to be placed and managed through sophisticated yet easy to use technology.