REDUCED, REMADE, RECYCLED was the refrain plastered across Christopher Raeburn’s SS19 collection, React Now, which showed on day two of London Fashion Week Men’s. The designer was urged to respond to an NASA-shot image of melting glaciers, which would later be incorporated as a print into the collection, serving as a “creative call to arms.”
Sustainability has been a conscious aspect of Raeburn’s business since inception in 2008. “Everything is done in our studio, so it’s a real labour of love,” said Raeburn, backstage after his show. “We actually manufacture everything there — each garment is individually numbered and we do a maximum of 50 pieces. We try to keep things in those three categories. We’re not perfect — it’s challenging — but that’s the way we try and work.”
“It’s about education and inspiring people through creativity”
From producing and sourcing locally in an effort to reduce carbon emissions, to working with manufacturers specialising in recycling plastic bottles into fibre, Raeburn’s use of futuristic fabrics translated into red, white and black unisex tech-wear. “The very nature of what we’re trying to do as a business is about innovation, testing new things,” he explained of the deconstructed and then reconstructed parachute pieces, rain capes, parkas — and in a new collaboration — Timberland outerwear sourced from flea markets and vintage shops. “It’s about education and inspiring people through creativity.”
Toggles, buttons and quilted detailing elevate Raeburn’s functional collection, while transparent rain capes and trousers create an interesting layered effect on the printed and block fabrics beneath.
Ten years in, Raeburn’s aesthetic continues to be refined, defined not by trends, but in response to the shifting priorities of the world around it.