Despite being between his second ever show at Milan fashion week (MFW) and jetting off to Paris for his independant showroom, womenswear designer Marco Zanini appears calm and enthusiastic for a chat: “I’m very happy with the turnout of MFW. Although my label is still small, I feel that we lifted people and there has been a lot of excitement surrounding it.”
Back in February at MFW FW’19, Milan-based Zanini debuted a tailored collection of classic yet contemporary pieces, from relaxed satin skirts to cotton smock dresses and glamorous, oversized roll neck sweaters. A small collection, but a successful one nonetheless. All 10 stores he invited to his debut placed orders - from Club 21 in Singapore to Dover Street Market in L.A and New York.
But that wasn’t the first we saw of Zanini. Since graduating in 1995 from Milan’s Academia di Belle Arti, he has since been recognised for relaunching Rochas and Schiaparelli, some of the oldest luxury fashion houses - his design expertise is undeniably established in the industry. In fact, Zanini was designing with Donatella when the house produced that J-Lo Versace dress - who knew he would be showing on schedule alongside its nostalgic recreation for SS’20.
“I am concentrating on the quality and the manufacturing so that my designs will endure the test of time.”
High quality design lies at the core of Zanini’s brand. He says when designing, he starts with the fabrics - textiles and fabrics are his passion - colour palettes come second and from there he sketches the form. But one can ask, is his well-crafted womenswear bringing anything new to fashion? Well, from his artisanal skill to his industry knowledge, Zanini is certainly confident - especially for someone producing only their second collection.
“It’s important that my brand feels honest and authentic - the two qualities that come from how patient you are when you design and how you do things. I know that the European market can take a while, they usually follow you for two seasons, and then it’s on the third that they place an order.” However with a large shipment of FW’19 ready for stores this wasn’t the case, so he must be on the right track.
See some looks from Marco Zanini SS'20 below>