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Main Image: Hermès

Heritage and Hype at Hermès

  • Courtesy of Hermès
  • Courtesy of Hermès
  • Courtesy of Hermès
  • Courtesy of Hermès
  • Courtesy of Hermès
  • Courtesy of Hermès

Tapping into the menswear zeitgeist, this season the Hermès man is taking hints from streetwear. Véronique Nichanian, the luxury label’s long-time head menswear designer, introduced streetwear elements to an otherwise classic Hermès collection, presented at the historic Cloître des Cordeliers on Saturday.

Slouchy and relaxed, SS’19 was a mix of drawstring trousers with elasticated ankles, oversized windbreakers, parkas over hoodies and tee-shirts unzipped at the neckline. As only Hermès could, all were constructed with luxurious fabrication: rubberised lambskin, water snake and calfskin were paired with simple linen and cotton poplin separates in crisp tones of burnt orange, greyish blue, putty and English green.

Finding the right balance between Hermès’ classic luxury codes and the less formal sensibilities of streetwear — unquestionably key to remaining relevant in the crowded menswear market — is no easy feat. Nichanian presents a fresh SS’19 collection which caters to both the heritage brand’s existing customer, and the trend-conscious luxury consumer of tomorrow.