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ORDRE Weekly

This week's digest reveals AI is transforming the customer journey; getting tough on returns is hurting retailers; consumers will use mobile payments by 2019

  • Brands Boost Influencer Marketing Budgets
  • Shanghai Fashion Week Highlights, Ffixxed Studios
  • The US Imposes its highest Tarriffs on Bangladesh and Other Poor Countries
  • Luxury Fashion Brands Are Investing in Technology to Offer Sustainable Clothing
  • These Designers Are Changing the Changing The Fashion Landscape In Dubai
  • Tencent Shows Off Their Vision For the Future Of Unmanned Retail
  • How young Designers Became a Lifeline For Cool Young Designers Everywhere


HOW KOREA BECAME A LIFELINE FOR COOL YOUNG DESIGNERS EVERYWHERE

Business Of Fashion 

"It was easy to get distracted by the catwalk spectacle at last month’s Seoul Fashion Week, but the city’s real stars are its retailers who keep young international designers afloat."



SHANGHAI FASHION WEEK HIGHLIGHTS: SUSTAINABLE FASHION, HAUTE COUTURE FROM DIOR, AND THE HOTTEST LABELS

South China Morning Post

"China’s fast-growing importance in the fashion industry can be seen at Shanghai Fashion Week, which attracts some of the biggest names in the business. Here are the highlights from inside and outside the shows"

 


LUXURY BRANDS BUILD MOBILE GAMES TO ATTRACT CHINESE MILLENNIALS

Jing Daily

"Louis Vuitton and Angry Birds may seem totally unrelated, but more and more luxury brands are creating digital games to keep customers in their branded worlds just a bit longer."

 


GETTING TOUGH ON RETURNS IS HURTING RETAILERS

Retail Dive

"The value of retail returns last year rose 53% from 2015 to $400 billion, and the growth of e-commerce is stoking that, according to returns and overstock supply company B Stock. Returns of brick-and-mortar purchases tend to hover at 8%, while e-commerce returns can reach as high as 15% to 30%, according to CBRE, which says that likely value of online returns is $32 billion, up from 2016's estimated $28 billion."

 


BRANDS BOOST INFLUENCER MARKETING BUDGETS

Business Of Fashion

"A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity."

 


2.1B CONSUMERS WILL USE MOBILE PAYMENTS BY 2019

Retail Dive

"Almost 2.1 billion consumers worldwide are expected to use mobile wallets for payments or money transfers by next year, representing growth of almost 30% over the 1.6 billion consumers who used mobile wallets last year, according to a new study from Juniper Research."

 


THE US IMPOSES ITS HIGHEST TARIFFS ON BANGLADESH AND OTHER POOR COUNTRIES

Quartz

"US retailers have expressed concern about the impact the tariffs might have on their bottom lines—and their consumers’ wallets. “These tit-for-tat trade actions could spell disaster for the US economy and make it harder for Americans across the country to afford everyday products and basic necessities,” Matthew Shay, president and CEO of the National Retail Federation, said in a statement."


 

HOW ARTIFICIAL INTELLIGENCE IS TRANSFORMING THE CUSTOMER JOURNEY

Drapers

"Artificial intelligence is the buzzphrase on everyone’s lips and in this report, we delve into how it is changing the customer experience."




HOW LUXURY FASHION BRANDS ARE INVESTING IN TECHNOLOGY TO OFFER SUSTAINABLE, ECO-FRIENDLY CLOTHING

South China Morning Post

"Luxury brands are investing in groundbreaking technology to offer top-of-the-line clothing suited to dynamic movement"

 


THESE DESIGNERS ARE CHANGING THE FASHION LANDSCAPE IN DUBAI

Vogue

"Beyond all the Louis Vuitton x Supreme gear and Hermès Birkin bags, there is a new guard of young upstart designers who are quietly making names for themselves in a town known for its over-the-top excess. More than a desert playground for the rich, Dubai is also a land of opportunity for many local and immigrant fashion designers. Wekaforé Jibril and Wathek Allal are two of these wunderkinder."


 

WHEN ONLINE SHOPPING GOES WRONG

Business Of Fashion

"In the age of Amazon, shoppers have little patience. Here’s how retailers are using personal service — and the occasional free dog toy — to retain customers when the worst happens."


 

TENCENT SHOWS OFF THEIR VISION FOR THE FUTURE OF UNMANNED RETAIL

Jing Daily

"As “new retail” changes from jargon to oft-used phrase, Tencent has thrown their hat into the ring. However, they don’t plan on opening their own stores (the WeChat pop-up seems to have been exactly that). Rather they want to be the foundation to help the retail industry achieve two goals: the digital upgrade of stores and the optimization of user experience."