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ORDRE Weekly

This week's digest looks at how chat and voice tech are changing retail; what makes a compelling Instagram campaign; experiential marketing and more

  • MODA OPERANDI LAUNCHES THE PLATFORM, AN INCUBATOR FOR EMERGING BRANDS
  • GO INSIDE THE GORGEOUS NEW YORK APARTMENT WHERE EVERYTHING IS FOR SALE
  • WHAT MAKES A GREAT INSTAGRAM CAMPAIGN?
  • HOW 160 YEAR OLD BRAND HUNTER IS FOCUSED ON EXPERIENTIAL MARKETING
  • GUCCI'S SURGE AND THE POWER OF A RESPONSIVE SUPPLY CHAIN


MODA OPERANDI LAUNCHES THE PLATFORM, AN INCUBATOR FOR EMERGING BRANDS

Business Of Fashion

"The luxury e-tailer will support young labels with marketing and product strategy while developing a design and manufacturing network."



HOW CHAT AND VOICE TECH ARE CHANGING RETAIL

Retail Dive

"New chat channels are emerging as a real-time alternative to email, along with other technologies, but a comprehensive view matters most."



GO INSIDE THE GORGEOUS NEW YORK APARTMENT WHERE EVERYTHING IS FOR SALE

Business Insider

"The store, which is called The Apartment by The Line, was created and carefully curated by the team behind Assembled Brands. By developing, manufacturing, marketing, and ultimately creating a storefront for their own lines, Pritzker and Traina were able to identify the problem spots and difficulties that other small companies were experiencing within the retail industry."



WHY CHINA LED THE ‘GREAT RETAIL APOCALYPSE OF 2017’ AND HOW FASHION LABELS ARE REINVENTING THEMSELVES

South China Morning Post

"This year has seen a halt in the growth of bricks-and-mortar fashion stores in China, leading to major strategy changes among the industry’s leaders. We look at how integrating online and offline services helps retailers grab market share."



HOW 160 YEAR OLD BRAND HUNTER IS FOCUSED ON EXPERIENTIAL MARKETING IN THE AGE OF SHAKY RETAIL

Forbes

"For 160-year-old British brand, Hunter, creating a physical retail presence is only a sliver of the broader brand strategy, and instead, the company known for their rubber Wellington boots is opting for deep and aligned experiential marketing to share their brand story and connect with their consumer."



WHAT MAKES A GREAT INSTAGRAM CAMPAIGN?

Business Of Fashion

"Instagram has established itself as a critical marketing channel for fashion and luxury brands. The mobile platform now has over 800 million monthly active accounts and has become what Luca Solca, head of luxury goods at Exane BNP Paribas, has called the "social media boxing ring” and “by far the most relevant social platform for luxury brands.”
 


BARNEYS PARTNERS WITH LUXURY UPCYCLING BRAND BYT

WWD

"The department store and BYT both say the collection proves fashion can be a "force for good"



AUGMENTED REALITY IS SET TO TRANSFORM FASHION AND RETAIL

Forbes

"“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” Greg Jones, director of VR and AR at Google, said at Shoptalk Europe earlier this month."



GUCCI'S SURGE AND THE POWER OF A RESPONSIVE SUPPLY CHAIN

Business Of Fashion

"This week, Kering announced Gucci’s new production strategy, taking a step towards enhanced vertical integration and reduced lead time in a fashion world where supply chain is becoming as important as design."