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Main Image: Courtesy of Pronounce

Pronounce's Transitional States

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Kolkata’s bustling Malik Ghat flower market was the starting point for Pronounce’s latest collection. Exploring the tension between modernity and timelessness, crocheted petals are strung together like floral garlands and fastened to miniature bucket bags, leather shoppers, and knitted vests. Models walk the runway to pianist Wim Mertens, holding large clusters of crochet flowers.

“SS’19 is defined by transitional states: between the functional and the decorative, the real and the artificial – a Pronounce perception of beauty and masculinity,” says the show notes. Laser-cut screen-prints of flower sellers are printed onto t-shirts and long sleeve shirts, adding a dash of colour.

Other highlights include sleek womenswear overcoats with nipped-in waists, whilst loose menswear suits feature gallant side capes. Hand-scratched, washed denim is another standout, here it is fashioned into matching two-piece ensembles.

Functional workwear elements surface on wearable tracksuit bottoms, fluid parkas and roomy silk trousers, offering a laid-back feel. For a label based between Shanghai and Milan, a collection inspired by the traditions of India seems somewhat perplexing, but this coherent lineup of soft silhouettes and clean tailoring demonstrates a level of maturity unseen in previous seasons.